CREATIVE CONTENT
How I’ve used video and content to help tell a story/achieve an objective.
Being scottish
This video was created after a couple of bad defeats for the national team. The was to remind people that we should be proud to be Scottish and build excitement and belief for the Scotland v Israel match in the UEFA Nations League.
I scripted and created the storyboard for the video.
scottish cup early rounds
The early rounds of the Scottish Cup are special to many but are ignored for the most part by supporters of the bigger teams. We wanted to tell the story of the early rounds and highlight the original moments and unforgettable memories that occur in rounds one to three.
I was responsible for the concept, script and project managing production of both the original longer versions and the more recent shorter round-ups.
Scotland supporters club
The Scotland Supporters Club is for everyone and the aim of this content was to say thank you to the members, making them realise they are a part of something special while making those not a member, feel like they are missing out.
I scripted and created the storyboard for the video.
original moments. unforgettable memories.
Challenged with conveying what the Scottish Cup is all about ahead of the Scottish Cup Final 2019 - I worked with the talented Nick Murray Willis to produce the Scottish Cup Animated Commentaries.
I project managed and had final sign-off on this project. The video was widely well-received gaining a lot of traction and views across all social channels.
scotland v england reaction
Supporting Scotland can be a bit of a chore and for many they could take it or leave it at times. I wanted to show what it means to support Scotland and that there are moments that can bring a whole nation together.
I realised we had to react pretty quickly and came up with the idea for the video and project managed the production.
12 week challenge
At NL Leisure, I was tasked with inspiring people to keep fit and grow awareness of NL Leisure and the wide variety of their venues within North Lanarkshire.
With the support of an external video agency, I took two North Lanarkshire residents on their own 12 Week Challenge as we documented their journey for our channels.
Working to a limited budget, we released content every week documenting their ups and downs.