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PREVIOUS NEWSLETTERS
VIEW: MARKETING ASSIST #64
Growing fans and followers, Paralympics TikTok, supporter culture, content inspiration, handy tips and resources.
VIEW: MARKETING ASSIST #63
Kit launches, club beer cans, season ticket packaging, what now for X?, content inspiration, handy tips and resources.
VIEW: MARKETING ASSIST #62
Olympic content, copywriting tips, engaging younger fans, YouTube, content inspiration, handy tips and resources.
VIEW: MARKETING ASSIST #61
Olympics media guide, young people audience model, Mastercard sponsorship strategy, content inspiration, handy tips and resources.
VIEW: MARKETING ASSIST #60
When sponsorship doesn’t work, NFL schedule release reflections, EURO broadcasting, content inspiration, handy tips and resources.
VIEW: MARKETING ASSIST #59
Gen Z news habits, Elmo, If kids ran sport, online accessibility, content inspiration, handy tips and resources.
VIEW: MARKETING ASSIST #58
Running, fandom, Myrtle Beach golf YouTube strategy, club development framework, content inspiration, handy tips and resources.
VIEW: MARKETING ASSIST #57
Remembering who your audience is, Caitlin Clark, adding value to experiences, recommended podcast shows, content inspiration, handy tips and resources.
VIEW: MARKETING ASSIST #56
Influencers, golf at the elite level, Hardest Geezer editing process, content inspiration, handy tips and resources.
VIEW: MARKETING ASSIST #55
Venezia brand identity, UK green fees, power of football, YouTube Shorts, content inspiration, handy tips and resources.
VIEW: MARKETING ASSIST #54
Six Nations and Full Contact, LA Chargers, Superbowl activations, Gen Z and group chats, content inspiration, handy tips and resources.
VIEW: MARKETING ASSIST #53
Graphic inspiration, being different, GA4 tips, darts, content inspiration, handy tips and resources.
VIEW: MARKETING ASSIST #52
Social media considerations, Roblox, 2024 predictions, days of interest calendar, content inspiration, handy tips and resources.
VIEW: MARKETING ASSIST #51
Adapting to relegation, ticket pricing, WhatsApp, marketing trends, surprise and delights, content inspiration, handy tips and resources.
VIEW: MARKETING ASSIST #50
Creating fans, using food to improve the fan experience, Zamboni gravy boats, content inspiration, handy tips and resources.
VIEW: MARKETING ASSIST #49
Becoming the most popular person on TikTok, Wrexham merchandising, football branded content, content inspiration, handy tips and resources.
VIEW: MARKETING ASSIST #48
Savannah Bananas, fans and communities, how to approach sponsored content, font pairing, content inspiration, handy tips and resources.
VIEW: MARKETING ASSIST #47
Designing a new badge, the new non-negotiable marketing skills, digital trends in the Barclays WSL, content inspiration, handy tips and resources.
VIEW: MARKETING ASSIST #46
Ryder Cup content and activations, Gen X marketing, listening to fans, Gerard Pique’s King’s League, content inspiration, handy tips and resources.
VIEW: MARKETING ASSIST #45
Measuring social in sport, Rugby World Cup 2023, coming up with terrible ideas, free tattoos, content inspiration, handy tips and resources.
VIEW: MARKETING ASSIST #44
Seattle Kraken social media, How Nebraska sold 90,000 tickets to volleyball, content inspiration, handy tips and resources.
VIEW: MARKETING ASSIST #43
Brentford FC, nostalgia in football marketing, NFL & gen-z, public speaking, content inspiration, handy tips and resources.
VIEW: MARKETING ASSIST #42
Expanding England Cricket’s fan engagement, Meaning in football, Digital ads revolution, YouTube channel audits, content inspiration, handy tips and resources.
VIEW: MARKETING ASSIST #41
An inside look at the Kilmarnock FC kit process, Ryanair social media, sponsor activations, content inspiration and more.
VIEW: MARKETING ASSIST #40
Metaverse future, Snapchat activation, email marketing metrics, Kick, content inspiration, handy tips and resources.
VIEW: MARKETING ASSIST #39
Announcement videos, brand voice, behavioural science, content inspiration, handy tips and resources.
VIEW: MARKETING ASSIST #38
Barcelona & Spotify, Nostalgia, Digital Apparel, End of Season pitch use, content inspiration, handy tips and resources.
VIEW: MARKETING ASSIST #37
Brands on TikTok, Airline sponsorship activation, URC rugby, content inspiration, handy tips and resources.
VIEW: MARKETING ASSIST #36
A look at the US, league structures, Wrexham, NFL, content inspiration, handy tips and resources.
VIEW: MARKETING ASSIST #35
Social media strategy, remixing old content, junior fans’ forums, content inspiration, handy tips and resources.
VIEW: MARKETING ASSIST #34
Fan experience journey, Real Betis, Instagram SEO, PR reporting, content inspiration, handy tips and resources.
VIEW: MARKETING ASSIST #33
Marketing thoughts, LinksDAO, TikTok examples, YouTube ads, content inspiration, handy tips and resources.
VIEW: MARKETING ASSIST #32
NBA personalised emails, increased WSL attendances, football and celebrity, content inspiration, handy tips and resources.
VIEW: MARKETING ASSIST #31
Ticketing & pricing, sports design templates, the casual fan, digital PR, content inspiration, handy tips and resources.
VIEW: MARKETING ASSIST #30
How to grow, LinkedIn Advertising, Real Valladolid, golf’s equality battle, content inspiration, handy tips and resources.
VIEW: MARKETING ASSIST #29
How to make the most of player audiences, strategy v tactics, video marketing, celebrity boxing, content inspiration, handy tips and resources.
VIEW: MARKETING ASSIST #28
Wrexham, how to grow your club, 5 New Year marketing tips, LinkedIn marketing, content inspiration, handy tips and resources.
VIEW: MARKETING ASSIST #27
Trends, marketing messaging, fans flywheel, female sports revenue, content inspiration, handy tips and resources.
VIEW: MARKETING ASSIST #26
World Cup content special part 2, podcasting on YouTube, NFL in Europe, streaming trends and handy tips and resources.
VIEW: MARKETING ASSIST #25
World Cup special, esports has a money problem, TikTok SEO, Football Manager, content inspiration and handy tips and resources.
VIEW: MARKETING ASSIST #24
What is Pickleball? Brainstorms: are they worth it? Player rights, Gen-Z, content inspiration and handy tips and resources.
VIEW: MARKETING ASSIST #23
Social media purpose, NRL Grand Final fan experience review, how to make better thumbnails, content inspiration and handy tips and resources.
VIEW: MARKETING ASSIST #22
Football documentaries, engaging younger fans, AFL Footy Festival, Southampton’s approach to personalisation, content inspiration and handy tips and resources.
VIEW: MARKETING ASSIST #21
WTF is strategy? Theme nights, Gen-z, animated video content, what makes good content?, content inspiration and handy tips and resources.
VIEW: MARKETING ASSIST #20
Building a sports team brand, improving stadium fan experience, non-league marketing, content inspiration and handy tips and resources.
VIEW: MARKETING ASSIST #19
Sponsorship activation ideas, what you can’t measure, free marketing science course, content inspiration and handy tips and resources.
VIEW: MARKETING ASSIST #18
TikTok SEO, personalised videos, women’s sports marketing, Tour de France, content inspiration and handy tips and resources.
VIEW: MARKETING ASSIST #17
Attracting younger fans, social media updates, first time fan idea, content inspiration and handy tips and resources.
VIEW: MARKETING ASSIST #16
A look at The Open, can journalists be influencers?, improving your presentation skills, content inspiration and handy tips and resources.
VIEW: MARKETING ASSIST #15
Issues in Australian sport, growth and reinvention, how to handle a kit leak, content inspiration and handy tips and resources.
VIEW: MARKETING ASSIST #14
Jake Paul, season ticket pricing, a look at Lincoln City, sports branding and content inspiration.
VIEW: MARKETING ASSIST #13
TikTok guides, dynamic ticket pricing, British & Irish Lions, content inspiration and recommended listening.
VIEW: MARKETING ASSIST #12
A look at the Savannah Bananas, what is happening with Gen-Z?, using your kit to build your brand, content inspiration and recommended listening.
VIEW: MARKETING ASSIST #11
Building a brand, FIFA+, Player Sponsorship, Mr Beast, content inspiration and recommended listening
VIEW: MARKETING ASSIST #10
A look at Aberdeen FC, marketing attribution v your gut, Twitter advanced search tips, content inspiration and recommended reading
VIEW: MARKETING ASSIST #9
Fan Relations, what you need to do with GA4, free marketing templates, content inspiration and recommended reading and listening
VIEW: MARKETING ASSIST #8
Creating unique experiences, lifetime subscriptions, marketing CTA tips, content inspiration and recommended reading and listening
VIEW: MARKETING ASSIST #7
Changing membership decline, sponsorship activations, photoshop tips, content inspiration and recommended reading
VIEW: MARKETING ASSIST #6
Player/Athlete marketing, NBA social media, Six Nations vision, content inspiration and recommended reading and listening
VIEW: MARKETING ASSIST #5
Food at sport, doing enough for colour blind fans, TikTok storytelling, content inspiration and recommended reading
VIEW: MARKETING ASSIST #4
Branding, transfer window sponsors, street art, choirs at the football, content inspiration and recommended reading and listening
VIEW: MARKETING ASSIST #3
Fan activity examples, storytelling tips plus examples, content inspiration and recommended reading and listening
VIEW: MARKETING ASSIST #2
Free tattoos for fans, OTT/Streaming, team identities, paid ad tips, content inspiration and recommended reading and listening
VIEW: MARKETING ASSIST #1
Hello, in the news, Web 3.0, email marketing tips, content inspiration, recommended reading and listening